Gisele Bundchen returns to the sand (and sea) for Marc O’Polo’s Spring/Summer 2025 campaign, personifying effortless, sun-drenched style and timeless cool with every frame.
Supermodel icon Gisele Bundchen takes center stage in the new campaign for Marc O’Polo’s Spring/Summer 2025 collection, and the results are a masterclass in aspirational, yet accessible, seaside chic. Lensed in a series of shots that capture the essence of a perfect coastal escape, Bundchen effortlessly embodies the brand’s ethos of natural, authentic luxury.
The collection is a study in laid-back elegance, featuring a clean, nautical-inspired color palette and relaxed silhouettes. In one image, Gisele is seen seated, wearing a dark bomber-style jacket over a classic blue and white striped shirt, cinched with a dark belt over matching wide-leg trousers. The look is polished but relaxed, a perfect uniform for a cool summer evening. Another shot finds her casually sitting in a wooden rowboat on the sand, dressed in a blue-and-white striped hoodie over a pair of clean white bottoms, embodying the spirit of a classic seaside adventure.
The campaign also showcases the versatility of the collection, proving that summer staples don’t have to be one-note. She effortlessly transitions to a more utility-inspired look, captured barefoot on the shoreline in a tan jumpsuit, its collar open and sleeves rolled for an air of unstudied cool. The mood is amplified by her naturally windswept hair and minimal makeup, cementing a vision of effortless beauty. Another powerful image shows her on the beach in a flowing, unbelted trench coat over a simple white swimsuit, a look that is both sophisticated and undeniably sensual.
