When Khloe Kardashian debuted her Almost Always fragrance campaign in 2025, she created a celebrity photo shoot moment that combined editorial silhouette control with floral-coded fantasy.
Khloe Kardashian entered a surreal visual world for her styled shot to promote the Almost Always fragrance, donning an outfit that reinvented fashion photoshoot aesthetics through sheer geometry, pastel layering, and couture rhythm.
Wearing a sheer, beautifully created dress that complemented the aquatic and floral aspects, she posed partially submerged in water surrounded by floating pastel flowers. Another picture showed her sitting next to a faceted, crystal-like perfume bottle while wearing a purple corset and an ornate floral headdress.
The campaign was transformed into a beauty shot vignette, where elegance was characterized by edit, posture, and presence, thanks to the ensemble’s ethereal textures and sculptural softness. The editorial tone of the shot was strengthened by the spatial rhythm provided by the pastel sky and water reflections.
