Kylie Jenner unveiled her vintage-inspired swimwear collab with Frankies Bikinis—lace-trimmed push-ups, cheeky cuts, and a red-hot palette built for summer seduction.
Kylie Jenner’s latest fashion venture—her Khy x Frankies Bikinis “Cloud Cups” collection—marks a bold return to bombshell swimwear. Released in July 2025, the line reimagines vintage lingerie silhouettes for the beach, blending lace-trimmed push-up tops, high-waisted floss bottoms, and satin finishes that evoke old-Hollywood glamour with a Gen Z twist.
In the campaign, Jenner models a fire-engine red bikini, featuring a bustier-style top with center tie and sculpted cups. The bottoms—high-cut and minimal—stay true to her signature aesthetic: confident, cheeky, and unapologetically sexy The collection includes six bikini top styles and multiple bottom options, with prints ranging from polka dots to leopard and lace. Standout pieces like the Heavenly Satin top and Cherish bottoms offer both lift and softness, while cover-ups and mini dresses round out the capsule for pool-to-party transitions.
Jenner’s styling in the campaign is pared down—wet hair, bare skin, and a red towel slung over one shoulder—letting the swimwear speak. The backdrop: lush greenery and natural light, a nod to the collection’s sensual ease.
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