Selena Gomez channels a high-gloss femme fatale—decked in gold and perched atop a house of cards—for Hulu’s latest Only Murders promo, and it’s anything but subtle.
Selena Gomez doesn’t just promote a show—she architects a mood. For the August 2025 campaign teasing Only Murders in the Building Season 5, the multi-hyphenate star appears in a visual that’s part fashion editorial, part cinematic hallucination. Think: Hitchcock heroine meets Vegas showgirl, with a dash of art deco noir.
The image is arresting. Gomez sits atop a precarious tower of oversized playing cards, legs crossed, gaze locked, attitude dialed to “unbothered empress.” The backdrop—a stylized cityscape bathed in golden geometry—feels lifted from a Baz Luhrmann fever dream. It’s promo, yes, but also performance.
Her look? A Retrofête Aura Dress in gleaming gold lamé, sculpted to hug every curve with unapologetic precision. The fabric catches light like liquid metal, while the silhouette—structured shoulders, cinched waist, abbreviated hem—evokes disco-era glam with a modern edge. It’s a dress that doesn’t whisper. It roars.
On her feet: Betsey Johnson’s Mya Pumps in a punchy pink satin, adding a playful contrast to the gilded drama above. The choice is clever—unexpected, irreverent, and totally on-brand for Gomez, who’s long mastered the art of mixing high fashion with pop whimsy. Jewelry is minimal, if present at all, letting the metallic dress and candy-colored heels do the heavy lifting.
So, is Selena Gomez redefining the rules of promotional fashion—or simply reminding us that she’s always played the game better than most? Either way, this look earns its place in the canon of celebrity style moments that blur the line between costume and couture.
