Zara Larsson’s lingerie brand MAIN ROSE is stepping into the holidays with a campaign that blends color, confidence, and a little seasonal mischief. Shot by Paris-based photographer Zoe Natale Mannella, the new “Pink Holiday” rollout highlights the label’s signature pieces in a palette that feels bright, warm, and unmistakably festive.
The collection leans into sheer fabrics and delicate finishing touches. MAIN ROSE brings back its core silhouettes, including the Underwear Scoop Bra, the Fine Mesh Dipped Thong, and the Long Sleeve Mesh Top. Each piece is styled in a range of saturated tones like hot pink, baby blue, and deep chocolate brown, alongside timeless black and white. The colors feel clean and intentional, creating a mix of playful energy and refined minimalism.
Larsson adds holiday charm through clever styling details. Bows appear at the center of select bras and thongs, while candle motifs slip into the set design to give the visuals a wink of seasonal humor. Instead of leaning on traditional red and green, the brand keeps the focus on MAIN ROSE’s identity: bold, feminine, and slightly cheeky.
The campaign’s soft lighting and close-up framing showcase the textures of the mesh and the fluid lines of the pieces. It is festive without being kitschy, intimate without losing its fashion edge. With “Pink Holiday,” Zara Larsson continues to shape MAIN ROSE as a lingerie label that mixes personality with clean design.
